2024
Crafting a premium frozen chicken experience inspired by traditional butchery.
Mastercut is a fine foods brand focused on high-quality meat products with a strong emphasis on craftsmanship and transparency.
For the frozen product line, the goal was to translate Mastercut’s established brand language into a bold freezer-aisle presence - combining appetite-driven photography, material detail, and a system designed to scale across future products.
Services
Crafting a premium frozen chicken experience inspired by traditional butchery.
Mastercut is a fine foods brand focused on high-quality meat products with a strong emphasis on craftsmanship and transparency.
For the frozen product line, the goal was to translate Mastercut’s established brand language into a bold freezer-aisle presence - combining appetite-driven photography, material detail, and a system designed to scale across future products.
Services
The Challenge
The Challenge
Frozen chicken products often rely on generic visuals and closed packaging, making it difficult to communicate quality and trust. The challenge was to create a pouch design that immediately stands out in the freezer aisle, feels premium and authentic, and clearly shows the product inside - while staying true to Mastercut’s established brand identity.
The Challenge
Frozen chicken products often rely on generic visuals and closed packaging, making it difficult to communicate quality and trust. The challenge was to create a pouch design that immediately stands out in the freezer aisle, feels premium and authentic, and clearly shows the product inside - while staying true to Mastercut’s established brand identity.
The Process
The focus was on elevating product perception through strong visual storytelling. A custom food photoshoot was developed using dark wood textures, classic cutlery, and rustic styling inspired by traditional butchery. Typography was integrated directly into the imagery, while a custom chicken-shaped transparent window was designed to reveal the product inside and reinforce quality and trust.
The Process
The focus was on elevating product perception through strong visual storytelling. A custom food photoshoot was developed using dark wood textures, classic cutlery, and rustic styling inspired by traditional butchery. Typography was integrated directly into the imagery, while a custom chicken-shaped transparent window was designed to reveal the product inside and reinforce quality and trust.
The Process
The focus was on elevating product perception through strong visual storytelling. A custom food photoshoot was developed using dark wood textures, classic cutlery, and rustic styling inspired by traditional butchery. Typography was integrated directly into the imagery, while a custom chicken-shaped transparent window was designed to reveal the product inside and reinforce quality and trust.
The Solution
The final packaging stands out clearly in the freezer aisle while staying true to Mastercut’s premium identity. Bold photography, tactile materials, and the distinctive see-through window create an appetizing and honest presentation. The result is a scalable frozen packaging system that communicates craftsmanship, quality, and confidence at first glance.
The Solution
The final packaging stands out clearly in the freezer aisle while staying true to Mastercut’s premium identity. Bold photography, tactile materials, and the distinctive see-through window create an appetizing and honest presentation. The result is a scalable frozen packaging system that communicates craftsmanship, quality, and confidence at first glance.
The Solution
The final packaging stands out clearly in the freezer aisle while staying true to Mastercut’s premium identity. Bold photography, tactile materials, and the distinctive see-through window create an appetizing and honest presentation. The result is a scalable frozen packaging system that communicates craftsmanship, quality, and confidence at first glance.